Tuesday, October 6, 2009

x-Starbucks past event-x


x-CSR - Scrabble at Starbucks-x

Here’s to share with you the launch of World Scrabble Championship at Starbucks Tropicana Mall on 29 sept 09. It was attended by the media, celebrities and the World Scrabble Champion (who so happen to be a Malaysian). Scrabble also invited a group of less privileged children from Shambala Kids, a centre dedicated to improving their lives.

The event announced our collaboration with Scrabble to kick off a series of Bi-Weekly Challenges. These challenges will be held at selected Starbucks stores in the Klang Valley and are open to the public. Scrabble is a nice fit to our Third Place environment. The game doesn’t require a lot of space, suitable for all ages, educational and is excellent over a cup of great coffee!







x-CSR - Tennis Star Fernando Gonzales at Starbucks KLCC1-x

We had a fun day welcoming Fernando Gonzalez to Starbucks KLCC1!

Some customers came in as early as 3pm. Besides local tennis fans, we saw many tourists and expatriates who came prepared with the Chile flag, tennis balls and other personal items for him to sign on.



The Lucky Draw which gave out an autographed tennis racquet was won by a customer who spent close to RM200. There were also some who made multiple purchases to get more receipts for higher chances of getting picked. Fernando arrived on the dot at 6pm. As planned, the organiser whisked him into the store to meet with the Starbucks management first. So we took this opportunity to arrange for him to sign on a Starbucks apron and take a group photo together. check out the pic!!


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